Start a Successful Online Clothing Business in 7 Steps

 

How to own a clothing store

Another aspect of your online clothing/apparel store to take into serious consideration is your store’s theme. Selz offers a variety of options for building your own online store including a variety of simple and beautifully designed themes. Themes are the general outward look and feel of your website, and depending on the products you sell. Sep 06,  · When it comes to starting a clothing retail store, planning and preparation are key. You need to develop a solid business plan, find a great location to set up shop, and gather the right You need to develop a solid business plan, find a great location to set up shop, and gather the right inventory at the right sportss.site: K. Jun 17,  · Laura Uhlir, the store's year-old owner, talked to sportss.site about her style inspirations and how to strike out on your own. I grew up on a farm in Longview, sportss.sitetion: Senior Political Writer.


4 Ways to Open a Boutique - wikiHow


Walk into Olive boutique in Austin and you feel like you've stepped into a perfectly Instagrammed photo on your favorite style blog, How to own a clothing store. Cowhide rugs splay across the floors How to own a clothing store the bungalow building, and racks of clothes — mostly pieces from independent designers and some choice vintage finds — line the perimeter.

There are stacks of cool-girl Austin essentials like high-waisted denim cutoffs and lightweight jumpsuits, and sweet but not precious indulgences like gold-arrow necklaces, printed tights, and hair-thin rings. Laura Uhlir, the store's year-old owner, talked to Cosmopolitan.

I grew up on a farm in Longview, Texas. I use the term "farm" loosely, but we had cows and chickens and goats. I loved animals, and for a while thought I might be a vet or a marine biologist, but I realized that would involve science, and I'm a little more left-brained. I went to college at UT Austin and majored in visual arts studies — a combination of studio art, art history, and art education.

I thought I wanted to be an art teacher, in part because in my family, How to own a clothing store, there are a How to own a clothing store of teachers, so it was the natural choice. Then my last year of college I realized, This isn't what I want to do. But I didn't know what I wanted. All through college I worked at Sephora as a makeup artist. After I graduated, I got a job at a boutique selling upscale women's clothes.

It seemed like everybody working there was in some weird stopgap, a sort of "What are we doing with our lives? One of my coworkers was going to beauty school, and she kept trying to convince me to go.

So I went to beauty school for a little bit and dropped out. I'm an actual beauty school dropout. The reason I left is my husband, my boyfriend at the time, got into grad school in Santa Barbara, for an MFA in painting. I was like, "OK, I'll go with you," and I guess he was like, "Oh shit, she's really serious," because he proposed and we got married and How to own a clothing store to Santa Barbara. I worked at a little art gallery for this amazing year-old woman.

She used to have a How to own a clothing store shop in the '70s, and she sold Moroccan and Turkish rugs to Jim Morrison and people like that. I was her "gallery director" for years, but I was really just her gal pal. We drank coffee and talked about cooking. I was incredibly homesick the whole time we were in California. In hindsight it's a beautiful, wonderful place, but I hated it and could not wait to get back, so I was looking for jobs the last few months we were there, How to own a clothing store.

A job came up at the Blanton Art Museum at the University of Texas for an assistant events coordinator, so I flew out and interviewed and got the job. I worked at the Blanton for about a year after we came back from California. I coordinated all the private and public events for the museum: setting up events for donors, working with the caterers and the DJs and the florists, organizing big public parties for the city, doing all the layout, like, "We should put two cocktail tables here.

It was a really fun job, but my boss really hated me. She made it relatively clear that she had a paper trail going trying to fire me. She had this tough alpha female thing going, How to own a clothing store, and I think I was generally well liked at the museum and it seemed she was threatened by that.

I didn't get the chance to do what I could have done there. I thought I was pretty good at my job, but it's hard to work in a minefield. At the same time friends of mine in Houston were starting a store, and they said, "Why don't you come be our buyer? You hate your job. You're good at this. The store is called Settlement. I didn't want to move to Houston, because my husband and I had just moved back to Austin and bought a house, How to own a clothing store.

I drove back and forth a lot — it's only three hours — but it eventually became too complicated. We didn't even technically get to the buying point.

Their concept is American-made goods, so I did research and found as many great designers as I could that produced How to own a clothing store America. We also did a New York trip for more research — going to other boutiques, going to trade shows. I started reaching out to designers to say, "We're this little store, and we like you. After their store launched, I was like, "That was really fun.

I want a store! After I left that job, I had a little break, How to own a clothing store, didn't do much for a little bit — maybe a couple months where I was like, "What am I gonna do?

Luckily I started out primarily with vintage, because it's accessible and I always had a soft spot for it. I grew up in East Texas where there's nothing cool at all, so I was a little thrift-store rat. If I had an afternoon where I had nothing to do, I would go How to own a clothing store through the bins.

I had How to own a clothing store eBay store going for a while from that shop. I threw the store together in six weeks. It helped that I didn't have to do a build-out. It was in an existing store with an existing customer base that kind of overlapped — a creative group, since it was a bookstore and an art gallery.

I opened it on my birthday, September 1, I wasn't in that space for very long at all — maybe five months — because the main store closed. The owner was going through a divorce and it got messy and weird, and the guy who ran the shop decided he didn't have the energy to take it on without the backer.

I was inside Domy with another little shop called Paper Partya stationery and party goods store, and the owner of that store and I were in the same boat of wanting to open stores but not sure how. It was the only place we looked at, and we were just like, "Sure, we'll take it! The rent was cheap at the time — it's not anymore. That was in February of It was a nightmare to get this place ready. It was a bitch. It was a lot of late nights.

The woman from Paper Party had just found out she was pregnant, so she couldn't do any painting or heavy lifting. We hired someone to do a little bit of the build-out, but it was mainly me and the other partner with a paintbrush for six weeks going crazy. It was backbreaking. But it's that sort of thing where you don't think about it, because if you thought about it, you wouldn't do it.

You work hour days for days on end. We operated under the moniker Rosewood Collective, though I have since rebranded the shop to just Olive since I am the only business in the space now. Luckily we both had some fixtures from our shops in Domy. And I've done it piecemeal, buying things when I have a little bit of extra money. I used a couple thousand dollars of personal savings, but compared to what most people spent on stores, we spent nothing. We got donated paint that people had left over, we used paintbrushes we had in our garage, we had a friend who's a woodworker who did some of the build-out at a discount.

It was very scrappy and tiny. Not that it's super slick now, but it's a How to own a clothing store more together than it was at the time. It was like an awkward teenager at that point. The front is the actual store, and in the back we have studio space. It helps financially to have someone sharing the burden of rent and bills, and I know how hard it is to find affordable studios in Austin. It was just a happy accident to get to offer space to people who need it. It's symbiotic.

There are five studios. My husband has one, and artists and creative professionals use the other four. I work at the store five days a How to own a clothing store, we're closed on Mondays, and I have a woman named Leah who works Sundays.

She's one How to own a clothing store the studio tenants, so rather than paying studio rent to me, she works one day a week. I was working six days a week for a very long time. One day off a week is not enough. I was spending my day off on errands and doing stuff for the shop. Now I have a day where I can actually go swimming or sleep in or go to brunch or whatever people do with their downtime.

Now much of the store is stocked with items made by smaller designers, but we still have some vintage and I still do a lot of thrifting. I go to thrift stores and estate sales and garage sales, and I look on eBay and I buy from friends.

Anywhere I can get vintage, I do. I get a lot in East Texas, but my favorite place to get vintage is in California, just because there's so much. I try to do a big buying trip whenever I can. As long as you're looking hard enough, you can find something anywhere. I never walk out of anywhere empty-handed. I do the shopping on my days off. It's getting to a breaking point, but I still actually enjoy that as recreation; it's still relaxing and fun to me, although it does get a little tedious.

I do it when I go on vacation, much to my husband's chagrin. To find the items that aren't vintage, I spend the majority of my time doing what you could generously call "research," which basically means I'm on the Internet all the time.

 

Get That Life: How I Became the Owner of a Boutique Clothing Store

 

How to own a clothing store

 

May 16,  · Step 3: Choose Your Online Clothing Store Business Model. Now that you know your niche and have an idea of the types of products you want to sell, it’s time to pick a business model for your online clothing store business. There are four types of business models that online clothing and apparel stores fall into: Print-on-demand; Custom cut-and-sewAuthor: Nicole Blanckenberg. Sep 06,  · When it comes to starting a clothing retail store, planning and preparation are key. You need to develop a solid business plan, find a great location to set up shop, and gather the right You need to develop a solid business plan, find a great location to set up shop, and gather the right inventory at the right sportss.site: K. Another aspect of your online clothing/apparel store to take into serious consideration is your store’s theme. Selz offers a variety of options for building your own online store including a variety of simple and beautifully designed themes. Themes are the general outward look and feel of your website, and depending on the products you sell.

 


How to Start a Clothing Boutique | How to Start an LLC


Show less Opening a boutique can be a great investment, as there's always a demand for new styles and great deals on designer clothes. But there's more to running a successful boutique than having a passion for fashion. It requires a lot of planning like deciding where you're going to set up shop, what you're going to sell, and how you're going to pay your expenses.

Then there's the fun stuff, too, like decorating the store and marketing your boutique. Good luck on your new venture! If you want to open a boutique, start by deciding what kind of items you want to carry based on your interests, and choose a location that is visible, easily accessible, and the best price.

Then, create a business plan that focuses on your financial, marketing, management, and organizational goals for the boutique, How to own a clothing store. Meet with an accounting to go over the plan and secure funding, and order enough stock to keep your shelves full for one month. Be sure to create a visually appealing storefront to draw in customers! For tips on getting money to start your boutique and creating a marketing campaign, read on!

This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. Together, they cited information from 14 references. Categories: Beauty and Fashion Businesses. Sk abbas ali Sk abbas ali. It also received 28 testimonials from readers, earning it our reader-approved status. Learn more Method 1. Decide what type of boutique you want to open based on your interests. There are high-end fashion boutiques that sell clothes from top designers, modern fashion boutiques that sell popular brands, and boutiques that sell children's clothes.

Pick what you're passionate about. For example, if you love piling on costume jewelry and scarves when you go out, How to own a clothing store, you might enjoy running an accessories boutique. Be careful about choosing too narrow of a niche. Appeal to as many customers as possible by keeping it more broad. So instead of a store that sells exclusively cat T-shirts, open one that sells a range of quirky tees and tops.

You can even sell your own designs if you have dreams of becoming a jewelry or fashion designer. Choose a location with the best traffic, visibility, and price. You want to be in a spot that has a lot of potential customers and where How to own a clothing store store will be easy to find and get to.

The rent or lease price also needs to be in your budget. Spend time scouting different locations before you settle on one. If you're selling to college students, find a spot within walking distance of campus, for instance. Keep in mind that trendier, downtown areas will come with much larger price tags. Consider opening in an up-and-coming area that may be slightly cheaper but still have potential.

Get a second opinion from a real estate professional. They can provide valuable insight into which areas are the best bang for your buck and which ones to avoid.

Evaluate the competition in your area to guide your own planning. Find out what other boutiques or stores that sell similar products are closeby. Look at what they're selling, what their prices are, and how they're marketing their business, for starters.

Incorporate some of their strengths into your own business plan and figure out how you can improve on their weaknesses. If you see comments online How to own a clothing store about a nearby boutique's outrageous prices, consider setting yours a little lower.

How to own a clothing store their mistakes to make your business better. Studying the competition will also help you understand your target customer. Spend a day browsing your competitors' stores and analyze the type of people shopping there along with their shopping habits.

Write a business plan to define your goals and act as a blueprint. Clearly state your boutique's mission and primary goals, How to own a clothing store, then document every detail related to making your business successful, like costs, staff, inventory, supplies, marketing, and more. Company Description: Explain what your boutique is and why it will be successful. Market Analysis: Examine your competition and where you fit into the industry. Organization and Management: Describe the structure of your company.

Products and Services: Provide specific information on what you're selling. Marketing and Sales: Lay out your strategies for growth and new business. Financial Projections: List your financial goals for the boutique. Method 2. Meet with an accountant to determine the viability of your business plan. Getting professional financial advice How to own a clothing store an accountant is worth the extra cost. They can help you figure out a realistic budget How to own a clothing store pricing structure for your boutique based on your business plan.

If anything sounds unrealistic financially, they'll let you know so you can avoid making a costly mistake. Ask the bank about a small business loan if you're willing to take a risk. Some banks offer loans to entrepreneurs, although they're often in smaller amounts because of the high risk involved.

The bank will require documents like your business plan and detailed budget along with personal financial information. Make an appointment at your local branch to find out what's available. Loans are risky because you'll have to take on the repayment debt yourself if your boutique fails. Pitch angel investors or venture capitalists using your business plan.

Venture capitalists invest money from a venture capital firm whereas angel investors are often wealthy individuals looking to put their own money towards new opportunities. With a well-written business plan and a little charm, you can exchange stake in your boutique business for funding.

If you're working with an accountant, they also might have recommendations, How to own a clothing store. Do your research first. Since you're just starting out, look for smaller, local investors who have been involved in ventures similar to your own in the past, How to own a clothing store. Use your own personal savings if you have 1 year of expenses set aside.

Entrepreneurs often How to own a clothing store into their own bank accounts to fund their ventures. But you need a safety net in case it fails. A good rule of thumb is to have enough saved up How to own a clothing store you can cover at least 1 year of your personal living expenses first.

You might have to forgo taking a salary for yourself during the first few months of your boutique so having enough savings to live off of is important. Method 3. Interview and hire employees if you need more help. Unless your boutique is super small, you'll likely want extra hands. Post fliers around town, put an ad up on an online job site, or spread the word that you're hiring. Host interviews to screen your candidates and select the ones who you like and who you think would be reliable and hardworking.

What are your strengths? Your weaknesses? Why do you want to work here? Tell me why I should hire you instead of someone else. How would you deal with an upset customer? Where do you see yourself in 5 years? What gets you out of bed in the morning? What would your former coworkers say are your best qualities? Do you have any questions for me? Order just enough inventory to stock your shelves for the first month. As a new boutique owner, you aren't sure exactly how much of each product you're going to sell, How to own a clothing store, so ordering can be tricky.

The goal is to have enough that you aren't selling out but not so much that you're left with too many in the back. Order based on your sales projections for the first month in your business plan. They'll often have industry knowledge that they're willing to share with newcomers. Find out if the supplier has a return policy in case you over-order.

Err on the side of ordering too much. After all, if you sell out, you'll be turning away potential customers! Furnish and lay out your boutique in a way that flows well. Customers should be able to shop freely without bumping elbows so keep aisles wide enough for 2 people to pass through. Fill the space with racks and eye-catching displays so it doesn't feel empty, either.

Zones, which group similar products together, also make shopping easier for customers. It should be inviting, free of clutter, and give customers a chance to survey the entire store.